Launching a Refreshed Brand and Celebrating Woman-Owned Status
Challenge
As Christiansen Creative evolved, we wanted our brand refresh to signal more than just a visual update. This was our moment to highlight the creativity and strategy behind our work while also proudly announcing our official certification as a Woman-Owned Business. The challenge was to design a launch that felt celebratory and purposeful, would surprise and delight, and showcase the new brand in action.
Approach
We created a custom kit designed to feel like an experience from the moment it arrived in the mail. Design Delivered–the package included:
A custom-branded shipping box
A booklet with a unique short flap design
A note card with business card
A service sheet and desktop calendar
Every piece carried elements of the refreshed identity, with clear spot foil adding a layer of polish and distinction. Together, the kit was both functional and memorable, giving recipients a tactile introduction to the brand’s renewed energy and direction.
Impact
The kit served as the official launch of our refreshed brand, sparking excitement, reinforcing our design expertise, and marking the milestone of becoming a certified Woman-Owned Business. It showcased not only what we do but also how we think: blending strategy, design, and storytelling into an experience that builds brand enthusiasts from the inside out.
